Explained: Deadstock goods
We only use “deadstock” or discarded textiles from the hotel industry for our artisanal collection. Deadstock refers to inventory that a company (in our case laundries) no longer sells/rents or is no longer in production. In the textile business, there is surplus material or clothing that is not sold for various reasons - be it overproduction, errors in production or seasonality. The home textiles we use are discarded textiles from expiring rental agreements with various hotels. We examine each product and classify them into A or B goods. We offer B goods at a discount.
Using and recycling deadstock offers both environmental and economic benefits:
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Environmental friendliness : The production of textiles uses resources and creates waste. By using deadstock, these resources are used more efficiently and waste is reduced.
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Cost Efficiency : Instead of sourcing and producing new material, companies can save costs by using existing inventory.
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Exclusivity : Products made from deadstock materials are often available in limited quantities, making them exclusive, limited editions. This can be attractive to customers looking for unique products.
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Sustainability : Brands that use deadstock materials can communicate their sustainable efforts, attracting customers who value eco-friendly consumption.
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Creative Input : Designers and manufacturers can get creative by experimenting with deadstock materials and developing new designs.
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Reducing inventory costs : By selling or reusing deadstock, companies can reduce inventory costs and reduce the storage space required.
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Waste reduction : Instead of destroying or sending unsold goods to landfills, they can be reused or recycled, reducing environmental impact.
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Collaboration Opportunities : Companies can collaborate with other brands or designers to share deadstock materials to create unique collections or products.
From our point of view, this is a sensible strategy at a time when the fast fashion cycle and the associated consumption of resources and waste are increasingly coming into focus.
